Every Drop Counts: Helping Promote Smarter Water Use in Pools and Hot Tubs
With drought conditions looming and the possibility of hosepipe bans ahead people are becoming more aware of how their water use impacts both their wallets and the environment. For the pool and hot tub industry, this presents both a challenge and an opportunity.
As industry professionals, we play a crucial role in helping people make informed decisions about how to manage their water wisely, without compromising on bathing quality or safety.
Help Your Customers Make Water-Efficient Choices
Educating your customers about how to manage their water correctly adds enormous value to the services and products you offer. Here’s why this matters more than ever:
- Avoids Unnecessary Draining
A little knowledge goes a long way. Customers who understand how to fix cloudy or imbalanced water are far less likely to resort to a full drain, conserving water, saving time, and cutting costs.
- Builds Confidence and Trust
When you explain how and why certain maintenance routines work, customers feel supported and in control. It builds their trust in you and strengthens long-term loyalty.
- Boosts Product Efficiency
Water lasts longer when it’s correctly balanced, filtered, and sanitised which means your customers will get more from the products you supply.
- Reduces Environmental Impact
The more water your customers save, the more your business contributes to sustainability which is growing increasingly important.
Water Conservation Is a Shared Responsibility
It’s easy to think of the UK as a wet country, but in reality, water supply is under growing pressure due to:
- Climate change and more extreme seasonal variation
- Rising demand from growing populations and development
- Infrastructure limitations in parts of the country
Hosepipe bans and usage restrictions are likely to become more common and businesses that actively support water-saving behaviour will stand out for the right reasons.
Water conservation isn’t just about the environment it’s also about economic efficiency, regulatory preparedness, and consumer expectation. Today’s customer expects responsible product choices, and those who can explain and deliver on that expectation are ahead of the curve.
Recommending the Right Products
Supplying and promoting products that help reduce water waste can have a major impact. Encourage customers to:
- Flush and clean before draining: A clean system helps new water last longer.
- Clean and replace filters regularly: This ensures optimal circulation and chemical efficiency.
- Use appropriate shock treatments: Removes organic contaminants, reducing the need for frequent drain-downs.
- Use covers consistently: Prevents evaporation, heat loss, and contamination.
For smaller, above-ground pools where draining and refilling is often the norm, encouraging proper treatment can make a real difference.
Our Kleen Pool Above Ground Pool Starter Kit and Ultimate Paddlecare Kit are designed to help consumers safely maintain water in these setups for longer, making them ideal choices for families looking to save water this summer.
Framing these items as essential parts of a proactive maintenance routine positions you as a problem-solver, not just a product supplier.
Provide your customers with the tools they need to feel empowered to look after their pool or hot tub efficiently.
Leading by Example
As industry professionals we are uniquely positioned to shape how pools and hot tubs are managed in drought-sensitive times. Whether it’s through the products you stock, the advice you give, or the example you set, you have the power to:
- Encourage better ownership habits
- Promote smarter, more sustainable routines
- Support your customers in protecting their investment
Helping customers manage their water wisely benefits everyone, from reduced waste to improved satisfaction. Water conservation isn’t just timely it’s a long-term value, so let’s lead the way in making every drop count.